Most research regarding children and brand logo recognition examines the negative effects of advertising on a child’s physical and social well-being. However, very little research indicates whether logo brand recognition can be utilized as a positive aid in enhancing literacy skills in children at an early age. This presentation examines the significance of logo branding in regards to a child’s early literacy development. Fifty children between the ages of two and five years were asked to identify 15 popular brand logos from television, films, toys, and restaurants. The children were also asked to identify the logos written in the Times New Roman typeface. The results of the study indicate that logo branding has a major impact on the literacy skills of pre-school aged children. Not only are children recognizing signs, but they are also being exposed to the powerful subtleties of graphic design and how trademarks and logotypes use abstract symbols and pictorial icons to make memorable statements.
About the presenterGunnar Wray
Hi. My work as a graphic designer has been recognized by AIGA, The One Show, The Type Director’s Club, Communication Arts and Cannes Lions. I’ve also been a contributing writer for McSweeney’s and Cavalier Literary Couture at Columbia University. At present, I’m a graduate student at Penn State University Capital Campus. I just completed my first picture book.