MAPACA
Mid-Atlantic Popular &
American Culture Association

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Brand Positioning and Repositioning

Fashion, Style and Consumer Culture / Panel / Session 3G02

Saturday, November 7, 1:15 pm to 2:30 pm (Calder)

Presentations

Brand and the City: Finding Connections and Differences in Uniqlo’s Expansion

Myles Ethan Lascity (Southern Methodist University)
Follow Us V: Fashion Brands and Customer Retention and Loyalty

Aeran Park (Savannah College of Art and Design)

Session chair

Aeran Park (Savannah College of Art and Design)